Creative and Media
77-91 New Oxford Street,
London, WC1A 1DG
Project Size: 70,000 sq.ft.
Project Duration: 12 Months
The client requested an immersive working environment that represents the diverse culture found in Great Britain today through individually themed floors and rooms. The interior design had to appeal to both visiting global workers and native Londoners, whilst providing an engaging, efficient workspace for their staff.
Realising the brief and exceeding our client’s expectations was successful due to our meticulous attention to detail. This is made apparent through our seamless integration of our clients branding and ethos into the wider design scheme. For instance, the ‘Recording Studio’ meeting room displays an array of records and all plaques are inscribed with LinkedIn’s milestones.
Acknowledging LinkedIn is built around professional communities, we commissioned local artists to illustrate the narrative of each of the themed floors. These being: Transport, Music, Book & Film, Food & Drink and Sport.
The Reception floor was themed as ‘London’ and consists of an open bus tour’s worth of the city’s landmarks as well as training facilities and a hospitality area in the style of a trendy London café. The floor features conference rooms replicating of Kew Gardens and districts such as the iconic Southbank – the concrete jungle where seating is provided in the style of a skate park ramp emblazed with graffiti. The intention is to give individuals a view of London from the perspective of a tourist before the ‘real’ Great Britain is revealed later on throughout the building.
The ‘Underground’ room on the Transport floor incorporates the iconic curved tiled tunnel wall resulting in a dramatic design feature. Anyone who has been lucky enough to grab a seat on their commute will recognise the bold choice of fabric used.
The Music floor meeting rooms differ in genres from jazz in ‘Ronnie Scott’ to hip hop in ‘Slick Rick’ – the variation is extreme. Our passion and commitment to the finer details produced bespoke lighting created from brass instruments, personalised high top boots in ‘The Clash’ room and the use of glitter floor tiles resulting in everyone insisting on a full lap of ‘Ziggy’ before sitting down, amongst other ideas.