Food & Drink
Floor 20 & 21, The Shard,
32 London Bridge Street,
London, SE1 9SG
Project Size: 38,000 sq ft
Project Duration: 12 weeks
A new European, UK & Irelands HQ for Kraft Heinz.
The brief for this Workspace was to deliver a clean, fun, sophisticated, functional and professional space to facilitate all functions of the European, UK and Ireland divisions of the business over two floors of the Shard.
The objective was to express the business core visions and values at every turn and express the extensive product portfolio everywhere possible leaving no doubt about the pride the business has in its products and corporate attitude. The requirements were to deliver a space with full conference facilities, staff café and deli with dedicated tasting zones, product experience areas and large space for company all hands / town hall presentations for 150 staff. The space will accommodate 248 people day one and be a flagship office for the global corporate giant.
The layout and material qualities of the fit out reflect and compliment the details and quality of the iconic building with open plan workspace for staff to enjoy the views and conferencing facilities and service functions located at the core with the ‘winter gardens’ exploring unique biophilic design approaches in keeping with the architectural design concept and intentions of the building. The material pallet was kept deliberately neutral and in tune with the feeling of the architecture to allow the colours of the applied graphics.
At the core of the two floor space is an epic display wall. A multifaceted display with a two storey art installation representing the Founders portraits on a large scale unwinding from the humble shopping trolley visible to both reception and collaboration area on the floor below. The theme of aged shipping crates, drawing reference to the heritage of the brand, runs through the scheme with reclaimed timber crates used to clad walls, ceiling and floors in key areas. The all hands area with exposed services with acoustic walls and rafts delivered an open café feel during the day while dealing with the technical requirements for regular effective company presentations. Staff requirements were not forgotten with a barista serving out to staff from the food tasting prep kitchen.
The clients requirements demanded a split program to allow for a 13 week occupation for the staff while delivering the feature staircase to a separate timescale delivering the complete project within a 20 week period making this project equally challenging and remarkable from both commercial and design perspectives, a true flagship project for the city of London. The project was all the more remarkable given that Denton Associates were awarded the project at the start of December 2016 and were on site from the first week of January. Kraft Heinz occupied on 1st April 2017.